About Jay
Jay R. Larsen is a partner at Gerrard Cox Larsen, a prominent law firm located at 2450 St. Rose Parkway, Suite 200, Henderson, Nevada. Licensed to practice law in Nevada since 1995, Mr. Larsen has built a robust legal career specializing in estate planning, probate, and business law. The firm itself is well-regarded in the community for its expertise in these areas — This gives tailored legal solutions. Mr. Larsen's academic credentials are impressive.
He earned his undergraduate degree in finance from the University of Utah, graduating summa cum laude. This strong foundation in finance has greatly informed his legal practice. In 1992, he obtained his law degree from Brigham Young University J — Reuben Clark Law School, where he graduated magna cum laude. His commitment to furthering his education led him to receive a Master of Laws (LL.M.) in Taxation from the Washington School of Law, Washington Institute for Graduate Studies. This advanced degree enhances his ability to navigate complex tax issues related to estate planning and business formation. His practice areas include estate planning, asset protection, business formation, and probate — Over the years, Mr. Larsen has gained recognition for his legal expertise. He has been named a Super Lawyer from 2017 to 2019 and again in 2024 and 2025, evidence of his skill and reputation in the field.
Additionally, he is AV rated by Martindale-Hubbell, which reflects his high ethical standards and professional ability—an important distinction in the legal community. Active in various professional organizations, Mr. Larsen is a member of the Nevada and Utah Bar Associations, as well as the Southern Nevada Estate Planning Council. He is also involved in the Tax, Probate, and Trust Sections of the Nevada State Bar Association. His commitment to community service is evident through his role on the Planned Giving Committee for Nevada State College. Furthermore, he is a member of the Rotary Club of Green Valley, where he engages in local service initiatives. Mr. Larsen has contributed to the legal field through his writing and speaking engagements.
He authored the article "Avoiding Probate: Pitfalls and Perks," published in Nevada Lawyer, Vol. 4, No. 3 (March 1996). His contributions extend to various continuing legal education publications, where he shares his expertise on trusts, probate, estate administration, taxation, and wealth preservation. For clients seeking assistance with estate planning, probate, or business law matters in Nevada, Mr. Larsen offers comprehensive legal services through his firm, Gerrard Cox Larsen, ensuring that each client receives the personalized attention they deserve.
