About Mitchell
Mitchell Grayson leads the franchise practice at Gerstein Grayson & Cohen, LLP. He serves as managing partner and oversees the firm’s work in franchise law across Pennsylvania and New Jersey. Colleagues and clients know him for steady management and an emphasis on practical solutions.
Grayson’s professional life centers on the intersection of business and regulation. As managing partner he directs day-to-day operations while also handling complex client matters. He manages teams that prepare franchise disclosure documents, draft franchise agreements, and advise on state registration requirements. He also coordinates responses to regulatory inquiries and handles governance issues that affect franchisors and franchisees.
His practice covers both transactional and dispute-related work. On the transactional side he assists emerging franchisors in developing systems and compliance programs, and he negotiates agreements on behalf of franchisees seeking territory protections, supply relationships, or exit strategies. On the dispute side he represents clients in contract disputes, enforcement actions, and alternative dispute resolution. His work involves federal and state franchise statutes as well as the practical realities of operating a networked business.
Grayson maintains active memberships in both the Pennsylvania State Bar and the New Jersey State Bar. He participates in bar activities that relate to business and commercial law, and he engages with other lawyers on issues that affect franchise regulation and compliance. Those memberships allow him to follow changes in law and policy across the two states where many clients operate.
Within the firm, Grayson balances leadership duties and client advocacy. He allocates resources, supervises associate attorneys, and advises on firm strategy while keeping a caseload of franchise matters. Peers describe him as methodical in planning and pragmatic in litigation and transactional settings. He takes on regulatory reviews, compliance audits, contract drafting, and the negotiation work that often decides a franchisor’s expansion path.
Outside the office he has spoken at industry panels and contributed to practice-area discussions, helping clients and other lawyers parse evolving franchise rules. He practices in Pennsylvania and New Jersey and handles matters that require coordination across the two jurisdictions. He currently concentrates his practice on franchise law at Gerstein Grayson & Cohen, LLP.
