About Mallory
Mallory King graduated from Michigan State University College of Law in 2015 and built her legal career in Michigan. She entered practice after completing law school and was admitted to the Michigan bar in 2015. Her early years in the profession were spent developing an understanding of the intersection between intellectual property and commerce, a connection that would shape her later work.
King’s career trajectory took her into brand protection. She moved from general practice matters into issues that affect brand owners, retailers and online marketplaces. Her work addresses the practical problems companies face when a name, logo or product is copied or misused. That practical orientation shows in the kinds of projects she takes on and the way she structures client advice.
The term brand protection covers many activities. King handles trademark policing and enforcement, counsel on online marketplace takedowns, and strategies for dealing with counterfeit goods. She also advises on preventive measures—policies, agreements and monitoring systems meant to reduce exposure before disputes arise. She approaches these tasks with an eye for how legal tools work alongside business operations.
Her day-to-day practice mixes counseling and enforcement. Some matters require drafting cease-and-desist letters and taking down listings; others involve coordinating with investigators and platforms to trace the source of counterfeiters. When disputes escalate, she helps prepare materials for litigation or administrative proceedings. She places emphasis on clear communication, so clients understand both the legal options and the practical implications of each path.
King is based in Michigan and maintains an active license to practice there. She participates in professional circles that keep her current on developments in intellectual property and online commerce. That engagement helps her advise clients operating across state and national borders, where different rules and platforms create shifting challenges.
Her approach is pragmatic. She balances legal analysis with business realities and tries to frame solutions that can be executed efficiently. She currently practices at Breathe Brand Protection, PLLC, where her work centers on brand protection and related intellectual property matters.
