About Felicia
Felicia Altman is an attorney admitted to practice in California, New Jersey, Washington and New York. She has built a practice centered on trademark matters and brand protection, representing a range of clients from solo entrepreneurs to small and mid-sized businesses. Her work covers the lifecycle of a trademark: searches, filings, oppositions, maintenance and enforcement.
After completing her legal studies, Altman moved into intellectual property work. Early in her career she handled trademark prosecution and counseling for businesses seeking to establish and protect their brands. That work required frequent interaction with the U.S. Patent and Trademark Office and attention to the procedural rules that govern trademark applications and oppositions.
Over time she expanded the services she offers. Altman conducts clearance searches and evaluates risk for new marks. She prepares and files applications, responds to office actions and manages renewal and maintenance filings. On enforcement matters she drafts cease-and-desist letters, negotiates resolutions and pursues oppositions or cancellations when necessary. She also advises clients on licensing arrangements and strategies to manage and monetize trademark portfolios.
Clients describe her approach as practical. She breaks complex issues into clear steps and outlines options in plain language. That approach helps business owners weigh costs and benefits when deciding whether to pursue registration, negotiation or litigation. Altman has handled matters that require both administrative filings and coordination with outside counsel in litigation when disputes escalate beyond administrative forums.
She is active in professional circles and has longstanding memberships that reflect her engagement with the trademark community. Her practice keeps pace with developments in trademark law, including recent trends in online enforcement and intellectual property aspects of e-commerce. She advises clients on domain name disputes and brand protection strategies that intersect with digital platforms.
Altman operates at Make Your Trademark, LLC, where she provides trademark counseling and related services. She works with clients on mark selection, clearance, registration and enforcement, and assists in structuring licensing and portfolio-management plans. She currently focuses her practice on trademark filings, portfolio management, enforcement and brand counseling.
